Seventh Generation EasyDose Laundry Soap – EPA Safer Choice Certified, Plant-Based Formula for Health-Concerned Family Households, 66 Loads
Seventh Generation EasyDose Laundry Soap – EPA Safer Choice Certified, Plant-Based Formula for Health-Concerned Family Households, 66 Loads
Couldn't load pickup availability
Why you'll love it
- Dermatologist-tested, 0% dyes and fragrance formula reduces skin irritation for sensitive users and babies
- EPA Safer Choice and USDA 98% Biobased certifications give confidence that ingredients are vetted and planet-friendly
- EasyDose auto-dosing cap eliminates measuring guesswork and prevents overuse, even for households juggling many loads
- 8X ultra-concentration means 66 loads per bottle in a 60% less-plastic, 70% lighter package that eases storage and carrying
- Plant-derived triple enzyme blend lifts everyday stains and messes while staying gentle on fabric integrity over many washes
- Leaping Bunny and B Corp credentials align purchases with cruelty-free and ethical brand values
Perfect for
- Daily wash of baby clothes, cloth diapers, and toddler garments that touch sensitive skin
- Allergy-season laundry when skin sensitivity peaks and fragrance-free washing is essential
- Frequent washing of sweaty activewear and performance fabrics between workouts
- Routine household laundry in small apartments where a lighter, compact bottle is easier to carry and store
- Building a fully plant-based, fragrance-free laundry routine when paired with matching Seventh Generation stain remover and dryer sheets
Cleaners Collection
Visit the Store
Dish Collection
Visit the Store
Laundry Collection
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Ultra-Concentrated with 66 Medium Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in a smaller packaging, helping reduce waste and making storage simpler. EasyDose auto-dosing cap delivers the right amount every time, 1 squeeze = 1 load
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA 98% Biobased Product. Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind. EasyDose bottle uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, for a more efficient laundry routine
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about
Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients
Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent Seventh Generation 8X Ultra-Concentrated Laundry Detergent brings care and convenience to daily laundry. This powerful formula gives more washes with less added water, tackling more loads while helping reduce the overall amount of packaging your home uses. EasyDose Auto-Dosing cap does the right amount each time. 1 squeeze = 1 load. Uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, making it easier to carry, pour, and store in laundry rooms, apartment washers, or laundry facilities. Dermatologist tested and formulated without fragrances, dyes, masking agents, and optical brighteners, offering a gentle approach for anyone avoiding unnecessary additives in their laundry routine. Designed for those with sensitive skin, fitness enthusiasts washing performance gear, and families seeking safer cleaning solutions. Essential year-round, especially during allergy season when skin sensitivity peaks, or summer when activewear needs frequent washing. Pair with our fabric softener and dryer sheets. EPA Safer Choice Approved and a USDA Approved 98% Biobased Product, this detergent reflects Seventh Generation’s commitment to thoughtfully chosen ingredients that consider both people and the planet. This 8X ultra-concentrated laundry detergent provides a reliable clean in a smaller, more concentrated bottle.
Items Details
Frequently Asked Questions
Is this Free & Clear formula free of the dyes and fragrances most often linked to skin reactions?
Yes. The formula contains 0% dyes, 0% fragrance, 0% masking agents, and 0% optical brighteners — the four additives most commonly associated with skin irritation and allergic contact dermatitis.
Does the product carry any third-party safety certifications I can trust?
Yes. Seventh Generation Free & Clear is EPA Safer Choice Certified, USDA 98% Biobased Product designated, dermatologist-tested, Leaping Bunny certified cruelty-free, and B Corp certified for social and environmental performance.
Will the EasyDose cap help prevent accidental overuse that could leave residue on clothes?
Yes. The auto-dosing cap releases a pre-measured amount with one squeeze, eliminating the over-pouring common with traditional caps that often leaves extra chemical residue on fabrics.
Is the formula safe for households with chemically sensitive members or immunocompromised individuals?
Yes. The Free & Clear, plant-derived formula is designed for sensitive users and is frequently chosen by households managing allergies, eczema, multiple chemical sensitivity, and other chemical-related health concerns.
Are the cleaning ingredients themselves vetted for human and environmental safety?
Yes. Every ingredient is screened under the EPA Safer Choice program, which evaluates both human and environmental safety, giving you an independently verified ingredient profile.
I'm switching because I'm worried about chemical exposure in my home — is this a safer choice?
Yes. The Free & Clear formula removes dyes, fragrance, and optical brighteners — the three categories of additives that contribute most to indoor chemical exposure from laundry — making it a meaningfully safer everyday option.
Is the EPA Safer Choice certification something I can actually verify on the bottle?
Yes. The EPA Safer Choice logo is printed on the label, and the full ingredient disclosure is published on the Seventh Generation website, allowing you to confirm each component has been independently reviewed.
How does this compare to a conventional mainstream detergent in terms of chemical load?
Conventional detergents typically contain synthetic fragrance, dyes, and optical brighteners, while this formula is built around a plant-derived enzyme system and 98% biobased ingredients — a significantly lower synthetic chemical load.
Is this product a safer choice than my current "gentle" or "baby" detergent?
In most cases, yes. Many "gentle" detergents still contain fragrance or masking agents, while Seventh Generation Free & Clear contains none, with EPA Safer Choice and USDA Biobased certifications that most competitors do not hold.
How does a plant-based enzyme system compare to traditional petroleum-based surfactants for safety?
Plant-derived enzymes and surfactants are renewable, biodegradable, and typically less irritating to skin than petroleum-derived alternatives, while still delivering strong stain-fighting performance.
I'm worried that "natural" claims are just marketing — does this brand back it up?
Yes. Unlike brands that rely on vague natural language, Seventh Generation backs its claims with EPA Safer Choice, USDA 98% Biobased, Leaping Bunny, and B Corp certifications — all third-party verified.
What if my skin still reacts — is there any support or guarantee from the brand?
Seventh Generation stands behind the Free & Clear formula's dermatologist-tested, 0% fragrance and dye profile, and most users with sensitive skin tolerate it well, but if you have a known specific allergen, you can review the full ingredient list on the package before use.
I'm not sure the certifications are meaningful — why should I trust them?
EPA Safer Choice, USDA Biobased, Leaping Bunny, and B Corp are all independent third-party programs with published standards and review processes, which carry far more weight than self-declared marketing claims on a label.
How do I use the EasyDose auto-dosing cap to wash a full load?
Flip the cap open, squeeze the bottle firmly once to dispense a full pre-measured load of detergent into the cap, then pour the detergent into the washer drum or dispenser drawer, and close the cap. No measuring is required.
How much detergent should I use for a small, medium, or large load?
The EasyDose cap is calibrated to deliver the right amount for a full medium load with a single squeeze. For smaller loads, use slightly less by gently releasing pressure mid-squeeze, and for large or heavily soiled loads, add a second partial squeeze as needed.
Can I use this detergent for pre-treating stains before washing?
Yes. Apply a small amount of the liquid directly to the stain, gently rub it in, and let it sit for a few minutes before washing as usual. The plant-derived triple enzyme blend helps lift food, dirt, and everyday messes during this pre-treatment.
Is this detergent safe to use in high-efficiency (HE) washing machines?
Yes. The 8X ultra-concentrated, low-sudsing formula is designed for both standard and high-efficiency washers and will not cause excess suds in HE machines.
Can I use this detergent in cold water washes?
Yes. The formula is engineered to perform effectively in cold water, helping you save energy while still lifting everyday soils and stains.
What comes in the box when I order the 2-pack, and is anything sold separately?
The 2-pack includes two 23.1 fl oz Seventh Generation Free & Clear EasyDose laundry detergent bottles, totaling 66 loads per bottle. The product is ready to use out of the box with no additional accessories required.
Is this product safe for households with septic systems?
Yes. The plant-based, biobased formula is compatible with septic systems when used as directed, and the EPA Safer Choice certification confirms the ingredients are reviewed for environmental safety.
What should I do if the detergent accidentally contacts my eyes or is ingested?
As with any household cleaning product, rinse eyes thoroughly with water for several minutes if contact occurs, and seek medical attention if irritation persists. If ingested, drink a glass of water and contact a poison control center or physician for guidance.
What is the difference between a concentrated liquid detergent and laundry detergent pods?
Concentrated liquid detergents like this one allow you to adjust the dose for load size and pre-treat stains directly, while pods offer pre-measured convenience but limit flexibility, are typically more expensive per load, and often contain additional solubilizing agents to keep the pod stable.
